This chapter discusses the design of the NDA Programme, examining six different NDA projects. These projects range from virtual images to step and stair negotiations, to clothing design and manufacture. The chapter begins with a discussion of the aspects of ageing that are critical to the design process, such as inclusion, staying active, feeling connected and empowerment. It then considers designer competencies and interactions with user groups. It examines two specific projects, ‘Design for Ageing Well’ and ‘Transitions in Kitchen Living’. The chapter ends with a discussion of synergy across the six projects, despite the different research emphases and disciplinary contributors.

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