This chapter first explores the motivations behind the creation of class as self-authorised sites of popular music heritage — those created and curated by citizen and activist archivists that are devoted to the archiving, preservation, and sharing of popular music heritage. It then turns to the use of social media platforms and the communities of interest that form online and who take a ‘Doing-It-Together’ approach to harvesting vast amounts of popular music materials and memories. Such platforms offer the opportunity or the celebration and sharing of obscure or niche music cultures. However, they also pose issues for their creators and those who may have an interest in participating or studying them. The loss of materials in the rapid ‘churn’; the lack of search, navigation, and retrieval functionality; the potential of technologies becoming redundant; and founders, owners, and administrators losing interest in their sites, all resulting in the loss of substantial numbers of musical memories, are just some of the issues that need to be addressed.
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