Whether supporting people to move on in their lives, implementing new policy initiatives, providing training or spreading good practice, the evidence shows that the most effective approaches are those that are tailored to the specific context. Rather than ignoring it, trying to work well with the challenges and opportunities of any initiative’s context can help improve delivery and really make a difference to people and communities. It’s also essential for shaping how the initiative will make a difference, and for tracking that difference. This chapter discusses why context matters and sets out some practical ways of working effectively with the complex context in which anyone seeking to make a difference finds themselves.
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