Building a strong contribution story that explains and can evidence the difference your work makes to people, policy, practice or communities is not an easy task. This chapter brings together learning from working with many organisations and clients, as well as the authors’ work in outcome and impact reporting, using the approach built on contribution analysis set out in this book. The chapter considers reporting in an outcome- or impact-focused way, for different audiences and purposes, with practical tips on how to do this well. This is the final part of the process described in Chapters 5 to 8. It considers reporting for learning and improvement as well as making impact claims.
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