7: Organic Leadership for Liquid Times

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Uber drivers in the UK have used WhatsApp extensively in their organizing of drivers – like for Deliveroo, TGI Fridays, Wetherspoons and McDonald’s workers, this built upon pre-existing networks and online groups. In the UK, this mobile organizing has developed further, as witnessed in their recent strikes on 9 October 2018. They called a 24-hour strike from 1 pm, demanding increased fares of £2 per mile, for Uber’s commission to be reduced to 15 percent, an end to unfair deactivations (or sacking of drivers) and bullying, and worker rights protections. ‘After years of watching take-home pay plummet and with management bullying of workers on the rise, workers have been left with no choice but to take strike action’, the branch chair of United Private Hire Drivers (UPHD) (the branch of the Independent Workers Union of Great Britain (IWGB) that organizes Uber drivers), James Farrar (quoted in IWGB, 2018), argued, continuing: ‘We ask the public to please support drivers by not crossing the digital picket line by not using the app during strike time.’

As Farrar notes, the drivers redrew the notion of the picket line for their dispersed and digitally mediated workplace. Rather than maintaining a picket outside meeting points, taxi ranks or offices, they argued that the app should be the picket line. This was supplemented with protests outside Uber offices to provide a physical point to focus on as well. On a global level, Uber drivers have coordinated through WhatsApp, Facebook and Twitter to take joint action in the run up to Uber’s IPO (initial public offering).

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