3: Priorities in Eco-Conscious Households


This chapter introduces readers to a group of eco-conscious parents and their households in more detail—who they are, who they live with, their varied priorities in the sustainability realm, and their motivations for sustainability practices. These households try to make decisions for their families and balance their sustainability priorities with constrained resources, which often involves fairly major interventions in conventional ways of getting things done in order to bring their everyday practices into alignment with their values. This chapter argues that there is not a single “sustainability,” with households engaging in sustainability practices to varying degrees of intensity along a green spectrum. Rather, sustainability represents a broad set of values and beliefs for these households. The overlapping sustainability priorities of the households in this study include community well-being, the health of individual family members, nature, technology, and waste avoidance. The sustainability practices of these households are influenced by the unique combinations of priorities, resources, and constraints in each household.

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