7:
None of the eco-conscious parents of young children interviewed for this book grew up exactly the same way that they live now, so many of them had to spend considerable amounts of time and effort to learn about sustainability and new sustainable ways of getting things done in everyday life. They talk to friends and family members, they read books and websites, and they learn on the job as part of their waged work to gain practical know-how and to acquire information that helps them make more environmental choices. These efforts might be called “human capital acquisition”—investments in productivity-enhancing skills that involved a trade-off such as time or money that could have been used for some other purpose but that was dedicated to gaining skills and knowledge. Or, these efforts might be seen as gaining “competence” in theories of social practice. And these efforts to acquire know-how that is useful for bringing everyday life into alignment with pro-environmental values can be thought of as one component of the unwaged work that takes place in these eco-conscious households—an input into the household production process.
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