This chapter describes the conflicts that arise as a result of priorities and pro-environmental interventions in mundane practices that put eco-conscious households out of step with the mainstream. What we see is an already universally fraught situation—unique human beings cohabitating and disagreeing—exacerbated by unconventional, often time-consuming practices and heartfelt passion for environmental priorities. This chapter shows how these differences in priorities and the social meaning of practices in eco-conscious households produce conflict within these households and the close personal relationships of household members.
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