4: Gender at Work! ‘Get Pissed and Buy Guns’
This chapter takes readers to the very pinnacle of global power where nation-states, military establishments and commercial interests come together at international arms fairs. At those venues arms traders and weapons-manufacturers address their legitimacy-deficit. Their strategies are stabilised by reinscribing the heterosexual certainties of the gender-order hierarchy of masculinity over femininity. Gender-sensitive ethnography, informed by performativity, explicates this in detail, with particular attention to the role of women. In turn weapons-company promotional videos do this similarly with the race-class order to stabilise themselves politically. This conjuncture is dominated by American ‘defence’ spending and thus by ‘western-liberal’ norms. Legitimation then works against any idea of hypocrisy and subterfuge.
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