PART I:
It is becoming increasingly clear: platforms, formerly hidden behind the veils of entrepreneurship, are (re)shaping the world of work and workers. As Amazon has become a forerunner in setting these trends, this book examines two key and contrasting Amazon platforms: its e-commerce platform and its digital labor platform, Amazon Mechanical Turk (MTurk). By accessing the workers of the (digital) shop floor, it explores how different organizations of platforms estrange and alienate workers, and how, despite these conditions, workers organize within their political-economic contexts to express their agency. To do so, it differentiates between the nature of the platform and the nature of the work. While the former can be location-based or web-based, the latter refers to a traditional time-wage or gig wage. The case of Amazon's e-commerce platform, meaning the workforce in its warehouses, resembles a location-based traditional time-wage platform, whereas MTurk is an example of a web-based gig piece-wage platform. By investigating these platforms within their political-economic context and approaching their workers on a (digital) shopfloor level, this book argues that the nature of the platform and the nature of the work organize and alienate workers in different ways, with different repercussions for their collective organization, which make themselves felt in traditional and more alternative ways. In doing so, this book shares insights into the different ways in which platforms are structured and reproduce historical continuities in organizing workers and their labor, as well as into contemporary developments that reshape labor realities and how workers organize themselves within these.
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