This chapter unpacks the role identity plays in following the national football team. Is being in love with the ‘beautiful game’ enough to qualify you as a loyal supporter? If the national game is as truly as inclusive and as ‘antiracist’ as it claims to be, then why are we yet to see representation in all levels of the game in order to reflect the almost five million Indians, Pakistanis and Bangladeshis living in the United Kingdom, with some communities going seven or eight generations deep? To answer some of these questions, Amjid Khazir – who is Director of Media Cultured and has been involved for over two decades in work in antiracism, counter-extremism and using sport for social unity – shares his experiences as a practitioner and educator. Reflecting as both a supporter and a valued expert who has delivered sessions to football scholars at several Premier League Clubs, he describes what he sees and feels the game has, can and must do to improve representation and become truly inclusive and effective at tackling hate, in order to finally eradicate approaches based merely on lip service. As Amjid lost a family member after an alleged racist assault, this chapter is both personal and pertinent to the discourse.
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