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This chapter explores the unpaid digital labour of moderators and how moderation style encourages or discourages a reader’s visible participation. This chapter examines three specific case studies – affinity groups (online communities where members share in a common goal), health communities, and neighbourhood groups – and introduces sensemaking to the discussion of lurker literacies. The chapter also offers critical content analysis of the evolution of Facebook group features and the corporation’s community management training programme to offer insights into the challenges of active Facebook moderation.
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