3: Negative Outcomes: #stopstoning, #letwomengotostadium

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This chapter explores the two of the eight campaigns in this research which showed negative outcomes after the social media activity – #stopstoning and #letwomengotostadium. Both targeted legal change in Iran. After the #stopstoning campaign there was a change in the law which allowed judges to hand down a sentence of stoning more easily than before the campaign started. Analysis of government statements and legislative reports uncovered indications that the changes to the law were made, at least in part, as backlash against the Western media attention. #letwomengotostadium saw no changes to the law while activists appear to be more rigorously targeted for arbitrary arrests and unnecessarily lengthy detentions, again more so after the campaign started than before. Women’s rights in Iran came to the forefront with the 2022 protests, with hundreds of arrested, killed, or sentenced to death.

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