5: Tactical Concessions: #delhigangrape and #niunamenos

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The set of campaigns in this chapter showed very similar outcomes as well as Twitter campaign behaviours. Both climaxed near domestic, democratic elections with the possibility of regime change, and in both cases the government in power implemented legislative change extremely quickly (the ‘tactical’ concessions as specified in the theoretical spiral model). The legislative changes were generally seen as responses to the public attention driven by social media and indeed, on paper, met many of the goals of the campaigns regarding the letter of the law. However, likely due to the speed with which the changes were made and the governments’ lack of long-term attention to the issues, little to no change has been seen on the ground. Metrics of institutionalization, in India, underscore the short-term, reactionary nature of the changes.

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