6: Possible Success: #women2drive

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The campaign studied in this chapter showed potentially positive results and can, tentatively, be categorized as a possible success. It is a complex story as the campaign did so much for women in Saudi and was considered a milestone success, but in the years since the government has cracked down on activism and activists who use social media. However, some do still see the change as a watershed moment which has paved the way for other opportunities for women in Saudi. This may just underscore the power of the campaign and how it forced the government to change. The campaign may therefore provide critical insight into what an ‘ideal’ hashtag campaign might look like from a feminist perspective.

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