7: Aggregate Analysis and Conclusions

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This chapter draws the analyses from each campaign detailed in the previous chapters to explore overall findings. In short, this research has shown that international Twitter-driven hashtag campaigns can and do have relationships with domestic legal change for women and girls. This research provides crucial evidence-based insight for activists, academics, and campaigners around the world working to improve the lives of women and girls. The data shows that there are certain campaign behaviours which are associated with more positive legal outcomes and characteristics which are linked to negative legal outcomes. Campaigns which are domestically driven, with a high level of foreign attention, showing persistence, engagement, and consistency, are more likely to lead to positive legal outcomes. Conversely, campaigns which lack in domestic drive, can be seen as ‘foreign meddling’ or ‘colonial violence’, and fail to achieve persistence, engagement, or consistency, are more likely to lead to negative outcomes.

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