Six: Income, expenditure and inequalities in later life
This chapter uses the data from the project referenced in the previous chapter, and considers these changes in relation to the trends in inequality and their impact on consumption patterns. It reveals that one area that has been largely neglected in research on later life is that of the consumption of health and health products. However, the chapter shows that the ageing of the population has profound consequences for the healthcare industry, in terms of demand for different healthcare products, consumer behaviour and marketing strategies.
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