This concluding chapter presents an argument that the role of the UK’s ageing population in consumer society has been relatively neglected. It emphasises that the trend to earlier retirement, as well as the relative affluence of many retired people, is an important aspect of ageing in late modern societies. The cohorts of people who are now retiring are those who participated in the creation of the post-war consumer culture. Although these consumers have grown older, they have not stopped consuming. The discussion shows that their choices and behaviour are products of the collective histories of both cohort and generation.

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