The contradictory pressures that Mormon belief and practice create for men’s gender identity and sexuality give reason to reconsider the concept of ‘hegemonic masculinity’. Starting from Connell’s conceptualisation, this article analyses narratives by 25 Mexican Mormon men of establishing ‘romantic’ relationships. Participants were recruited through three different Mormon organisations in Mexico City. I explore emotional/affective notions constitutive of masculinity at play in their narratives and how they influenced the experiences and trajectories of their romantic relationships. I argue that relationships framed by hegemonic Mormon masculinity incorporate ‘traditional’ elements associated with long-lasting Judaeo-Christian normativity, such as (self-) control over physical attraction and marriage as the only context for it, simultaneously emphasising modern/post-modern forms of masculinity through ideas of love, companionship and emotional connection. The incorporation of these affective notions in the analysis can expand the concept of ‘hegemonic masculinity’, illuminating ways in which men adopt, negotiate or contest hegemonic patterns of masculinity.
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