Qualitative interviews with men, who considered themselves to be ‘active fathers’, explored how they and their partners ‘do family’, particularly with regards to dividing childcare and chores, and awarding the right to self-care. Rationales, motivations and principles of the distribution of parental duties and rights in the context of everyday life were examined. While pragmatic solutions to familial challenges prevailed, normative approaches also featured, for example, regarding fathers’ desire to support their partner's career. Furthermore, the research explored interviewees’ notions of active fatherhood. It revealed that fathers reacted with different approaches to conflicting demands on them (employer versus family). They adopted flexible interpretations of involved fatherhood in order to meet their aspirations of being an active parent.