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Strategic management as an enabler of co-creation in public services

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Edoardo OngaroOpen University Business School, UK

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Alessandro SancinoOpen University Business School, UK

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Irene PluchinottaUniversity College London, UK

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Hannah WilliamsCardiff University, UK

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Martin KitchenerCardiff University, UK

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Ewan FerlieKing’s College London, UK

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The current transformations in society, the economy and the public sector call for the development of more unified theoretical frameworks. This article takes the literature on strategic management as a theoretical entry angle and aims to better understand how the adoption of models of strategic management can enable processes of public value co-creation. Utilising the literature centred on the notion of ‘schools of thought’ in the strategic management of public services, the article discusses how co-creation as a mode of governance in public services can contribute to innovative public service solutions and value co-creation. The Welsh Water’s ‘Water Resilient Community’ – a project characterised by long-term strategic planning as well as by local innovation – is used to illustrate the argument. Four propositions on the drivers/enablers and key managerial issues for undertaking a strategic approach to co-creation as a mode of governance are offered to enhance future practice, research and theory.

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Edoardo OngaroOpen University Business School, UK

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Alessandro SancinoOpen University Business School, UK

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Irene PluchinottaUniversity College London, UK

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Hannah WilliamsCardiff University, UK

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Martin KitchenerCardiff University, UK

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Ewan FerlieKing’s College London, UK

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