Cover Beer and Racism
Beer and Racism
How Beer Became White, Why It Matters, and the Movements to Change It
Authors:
Nathaniel G. Chapman
and
David L. Brunsma
Series:
Sociology of Diversity

Appendix B: Interview Protocol

Authors:
Nathaniel G. Chapman
and
David L. Brunsma
Publication Date:
14 Oct 2020
Pages:
183–184
DOI:
https://doi.org/10.51952/9781529201765.bm002
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Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer. The book's guiding theoretical perspectives are race and the founding of the United States; racial ideology and the boundaries of Americanity; the production of (beer as) culture; and cultural diversity and brewing. It begins with an overview of the whiteness of craft beer. Looking at the history of beer and its origin stories in the 'new world' shows that beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick and meteoric rise of the craft beer industry, as well as the myopic scholarly focus on economic and historical trends in the industry, the book states that there is an urgent need to take stock of the intersectional inequalities that such realities gloss over.

  • How does one become a brewer?

  • How did you become a wholesale rep?

  • How does one break into the brewing industry?

  • What are the most fulfilling aspects of your job?

  • What are the challenges of your position?

  • What do people look for in a beer?

  • What can you tell me about the history of brewing in this area?

  • Who tends to brew beer? Is there a typical background to a brewer in your experience?

  • Who tends to rep beer? Is there a typical background in your experience?

  • What are some parts of beer and brewing history that make you proud?

  • What are some parts of beer and brewing history that you are not so proud of?

  • What is the future of beer? Brewing? The industry?

  • Do any of your answers differ if we are discussing craft beer and the craft brewing industry?

  • Why do you think there are so few minorities in the business? As reps? As brewers? As homebrewers? As drinkers?

  • Why do you think there are so few women in the business? As reps? As brewers? As homebrewers? As drinkers?

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