Increase your impact
Promoting your article to the widest possible audience is an essential part of Bristol University Press’s service to authors. Our marketing team promote research published in Global Social Challenges Journal in a range of different ways:
- Regularly posting about papers on our social media channels
- Featuring research in emails going to over 6,000 subscribers
- Inviting authors to write for our blog Transforming Society
- Featuring articles in themed content collections and marketing campaigns
- Showcasing research at relevant conferences
- Building relationships with societies, associations and research communities
- Editing videos about your research and hosting them on our YouTube channel
- Creating press releases when relevant.
However, you are uniquely placed to promote your research, and your colleagues are even more likely to sit up and take notice if you share your research directly. Another crucial aspect of our service is to offer you timely and appropriate support in maximising the impact of your research with both online and offline dissemination. We present a range of simple ways to promote research to help your work be widely read and cited. Many of these methods can also be used to sustain the research lifecycle, explore new research questions, discover new sources of funding, and build relationships with potential research partners.
Techniques to increase the impact of your research
Let people know your work is open access
Use social media
Update your profiles
Make the most of email
Contact your references
Use your institution or organisation
Add to reading lists
Write a blog
Record a video
Measure your impact
Remember that your article is available with open access, so anybody and everybody can access it free of charge. Make sure to mention this when sharing your article, people are much more likely to click a link if they know they won’t hit a paywall.
Social media is a highly effective tool for promoting your content to a broader audience, including researchers, practitioners and members of the public.
Twitter is one of the main platforms for promoting research. If you have an account, make sure that you Tweet about your publication, always including your article URL.
Tips for using Twitter:
- Use relevant hashtags to help your publication reach a relevant audience.
- Tag your co-authors, host institution, funding bodies and influential accounts to increase the reach of your Tweets. Don’t forget to tag @GSC_Journal, and we’ll retweet you!
- Tweets with images tend to get better engagement than those without. Consider using an image from our social media pack or using a screenshot from your paper to entice potential readers.
- If you don’t have a Twitter account, consider asking your institution to post about your publication on your behalf.
LinkedIn is a professional networking site you can use to promote your work and find communities of potential collaborators. Help your colleagues find you and your research by connecting with others in your field and completing your profile. Use keywords in the ‘about’ section of your profile and link your research to your publications section.
Don’t forget to post about your work and any blog or press coverage it receives!
Other social media
Although Twitter and LinkedIn may be the go-to platforms for academics in the western world, other platforms are much bigger in different regions. Weibo and WeChat are the dominant social media platforms in China. Facebook is also a growing platform for promoting research across the globe. It can be difficult to decide which platform to focus your attention on. We're always happy to provide advice on finding the platform best suited to your target audience.
The number of links to your research online affects your search engine rankings. The more links from other sites and social networks to your work, the more your search engine rankings will improve.
Maximise the discoverability of your research by adding links to your published article on to your online profiles. Including:
- Your personal website
- Your academic institution’s page
Add details of your new publication to your email signature to make sure your colleagues are aware of your research. We will provide you with an image to make your email signatures more eye-catching.
Identify relevant newsletters from your department, institution, or an academic or professional society that may be willing to include a story about or mention your article.
It is a good idea to email one or two of the main scholars whose work is central to your article and let them know about your work. Include a link to your paper and let them know it is open access.
Post an announcement about your research on your institution or organisation’s website with a link to your article. Ask your institution, organisation or professional body to announce your publication in its newsletter and to email its members with details of the publication.
Students form a critical pool of potential readers, so try to make sure that your article is included in reading lists and course material. It may also be useful to approach some scholars who teach in your field to let them know that your article might be of value to their students.
Writing a blog post is a great way to reach beyond the traditional audience for academic work to share research findings with the public, key community stakeholders, or academic disciplines. It allows you to disseminate and promote your work in an accessible format.
We regularly invite authors to write for our blog Transforming Society, or you can contribute to another relevant blog.
See Transforming Society for advice on how to write a blog post.
A short ‘video abstract’ summarising your findings will help you stand out from the crowd. Video content can be included in most of your article promotion efforts, especially on social media.
We recommend that your video abstract be no longer than 2:00 mins long. Any longer and you won’t be able to post the full video to Twitter.
Simply record the video and send it to us. We will edit it, post it on our YouTube channel and share it with you.
We understand that citations are only a small part of a paper’s impact. This is why all content published in GSCJ is tracked by Altmetric and given an Altmetric Attention Score. This score provides an indicator of the amount of attention that a research output has received. This includes attention on social media, from news outlets, blogs and policy documents.
To see your Almetric Attention Score go to the metrics tab on your article. Scroll down to see the Altmetric doughnut. Click on this to see who is talking about your research online.
If you have further ideas on how to promote your article, please contact our marketing team at email@example.com. We will always do our best to support you.