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Targeted as ‘grey consumers’, people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older, but have not stopped consuming. Based on extensive analysis over two years, this book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last fifty years, the rise of the ‘individualised consumer citizen’ and what this means for health and social policies.
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