In the Nordic countries, the labour market participation of women and men has largely reached parity, and women are over-represented among higher education students. At the same time, the share of women in top academic positions remains well below the threshold for a gender balance. In this chapter, we ask what Nordic higher education institutions do to address gender inequalities in academic careers. Our study investigates the use of gender equality measures across a large number of higher education institutions in the Nordic countries, drawing on data collected from universities in Sweden, Finland and Norway in 2019. It highlights specific patterns of the use of gender equality measures and raises the question why these measures are not effective in reducing the persistent inequalities evident in the uneven distribution of women and men in top academic positions.