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This chapter focuses on the qualitative research undertaken through engagement with older respondents within the Fiction and Cultural Mediation of Ageing Project (FCMAP). Through consideration of FCMAP’s underlying methodologies and its data collection drawn from reflective diaries kept by University of the Third Age (U3A) Volunteer Reading Groups (VRGs), responses to a directive issued to existing diarists by the Mass Observation Archive at the University of Sussex with longitudinal analytical comparisons, and transcripts of ‘Ageing Re-imagined’ literary events and associated author interviews, FCMAP mapped the patterns of experience of and attitudinal responses to ageing. This chapter also outlines FCMAP’s development and subsequent data analysis in relation to key elements and outlines FCMAP’s collaboration with researchers from think-tank Demos and its prioritising of policy aspects of the research context, producing a policy report Coming of Age before summarising its overall findings.

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