Community playgroups are member-run parenting groups in Australia, aligned with early childhood services. Parents and carers meet weekly with their babies, toddlers and preschool children. Through interviews with mothers who attend community playgroups, I find that these playgroups are important sites of social support for parents. Social support is interwoven with parental and family identity, and the shift in identity when becoming a parent. This is demonstrated through three themes: making a connection, shared practices and language, and judgement and respect. Parents seek out a playgroup in which to belong, where they feel included and respected. These findings can inform the creation and operation of parenting groups.