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This chapter maps the event of the alternative school policy of the Toronto School Board District understood as neoliberalism, and specifically racial neoliberalism. This analysis asserts how power and force operate within educational equity attempts and illustrates the necessary but insufficient attempts at educational equity that rely solely on moral and epistemological, including statistical, arguments. The chapter focuses on the material and ontological aspects of the policy environment affecting the event. The spatial and temporal analysis of this chapter underscores how objects and subjects easily interchange positions depending on the location of the analysis, including how (1) policy ‘activists’ simultaneously are policy ‘subjects’; (2) school mission statements are simultaneously efforts to develop a brand within quasi educational markets; (3) discourses of parental choice are conflated into contradictory discourses of educational entrepreneurialism and equity and, (4) moral statements against racism are erased through pressures to maintain the dominant policies and practices of colourblind (neoliberal) multiculturalism.
